Journalism: Are You Doing It At All?
If you've visited io9 any time in the last week, you'll have noticed banners, sidebar ads, and the revamped title bar all bearing the by-now familiar images of an alien spaceship and an alien-shaped gun range target, which are only part of the gargantuan promotional effort for Neill Blomkamp's upcoming film District 9 . The advertising blitz was directly tied to io9's coverage of Comic Con, with most of its con-related articles accompanied by an individual banner reading 'San Diego Comic Con - Presented by District 9 ' (you can still see the individual banners if you go back a page or two on io9's history, and though the main site's title bar has returned to normal, it's still in its District 9 version on the individual pages of several of the Comic Con-related articles). If you've visited io9 any time in the last week, you may also have noticed that on July 24th, site editor Annalee Newitz gave District 9 , which she saw in an advance press s...