Avengers: Endgame
About a week ago, critic Todd VanDerWerff published an interesting article about spoiler culture and how it has changed, and been changed by corporate interests. His argument—which I find indisputable—is that companies have started using spoiler-mania as a way of drumming up enthusiasm for their products, creating the impression that you must watch a movie or a TV episode immediately, or risk losing all enjoyment from it through spoilers. What's particularly odd about this phenomenon, as VanDerWerff observes, is that it's often deployed to talk up works that aren't particularly spoilable—no major plot twists, no sudden betrayals or revelations, just the normal progression of story—to the point where even anodyne reactions like "there's a great fight scene!" or "I liked it" are perceived as something that can ruin your viewing experience. And that, ultimately, is what these works become. Not a story, not a chapter in a narrative, but an experience. ...